Canopy

Logo and identity system | Name search

Japanese foundation supporting delocalized people in the aftermarths of the 2011 tsunami.
Canopy provides a financial aid to relocate the victims and/or found house repairs.

A strong connection
with tradition and nature

The logo is a canopy of bamboos in the Japanese traditional style of crests — kamons.
The bamboos intertwining encapsulates the idea of strength and resilience, protection and solidarity.

A celebration of the Japanese uniqueness

Text layouts play with the diversity of Japanese reading orientation,
vertical and horizontal, left and right, depending on the alphabet used.

It is supported by a grid system theorized by Jan Tschichold, providing a universal reading confort.
This grid is repeated on all documents to ensure a cohesive and organized ensemble.